Trying to compete online in a competitive
marketplace is no walk in the park. How can you even hope to challenge
your established online competitors who are already ranking highly in
all your search results?
Cafe Living
entered a very aggressive marketplace when it decided to sell Cafe
Bistro furniture online. Google and MSN were bulging at the seams with
well established competitors some of whom were already undertaking long
term search engine campaigns. A solution was needed urgently. Moscovitch quickly established a simple framework for success.
Websites exist for no other reason than to get your message or product in front of as large an audience as possible.
Within a couple of months
our new framework for action began to show results. Cafe Living moved
onto page 1 of MSN for virtually every single individual product in
their catalogue. In many instances occupying the top 2 positions. It is
important to note that this was all down to organic results. NO paying
for Google Adwords was involved.
In less than five months Cafe Living were on page 1 or 2 on Google for all
80% of its product range. We were not complacent however, we still had
a long way to go - but Cafe Living is was longer in the online
wilderness.
