Pay per click (PPC) advertising means you pay for sponsored links/ads displayed on major search engines, most notably Google, Yahoo and MSN. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter were the largest network operators in 2007.
Pay per click (PPC) ads normally appear at the top, bottom or on the righthand side of a search engine results page. Sponsored ads are clearly identified as such.
With (PPC) you basically bid on keyword phrases related to your target market, products or services. When a user types a keyword query matching an advertiser's keyword list into a search engine, or views a webpage with relevant content, the ad may be displayed. These advertisements are called sponsored links or sponsored ads, and appear above or adjacent to the "natural" or organic results on search engine results pages. However every ad campaign needs careful management. With Pay per click (PPC) you get exactly what you pay for and the results are visible at the click of a mouse, as well as building brand presence on leading search engines. In contrast to organic (natural) search engine results the PPC advertising model is open to potential abuse through click fraud. Search engines such as Google and others have automated systems to help guard against abusive clicks by competitors.
Pay per click campaigns It is important to remember that pay per click campaigns can be categorised into two major types: sponsored match (phrase or keyword) and content match. Sponsored match campaigns involve the display of ads on search engine results pages, whereas content match campaigns involve the display of advertisements on publisher websites, blogs, newsletters, and e-mails.
More importantly building a successful pay-per-click ad campaign takes time and effort but the rewards can be substantial in terms of potential product and brand exposure. Developing a pay-per-click ad campaign is not rocket science - you could, with effort, do it yourself. The question is:
Do you want to risk possible overpayments?
Do you want to risk accidental loss of listings on badly targeted phrases?
Do you want to risk not getting the most out of your pay-per-click budget?
Do you have the time and the will to handle multi campaign billing processes?
Do you have time to handle hundreds of potential keywords across multiple search engines
Or would you prefer to hand it over to a SEO company who knows what they are doing and who can manage your campaigns, keeping them targeted and affordable.
The first step on that road is to talk to us on 01462 790470
