Despite operating in an extremely competitive marketplace it is surprisingly how few UK law firms have a clear online strategy.
All too many suffer from an underachieving web presence. A lack of understanding of how to communicate with a disparate and varied audience in a constantly changing online environment, means they are failing to benefit from emerging web 2.0 technology and a clear search engine strategy. Too many commission design companies with a 'design for designs sake' mentality who through a lack of basic search engine optimisation (SEO) understanding, actually build in elements during the website development process that hinder and limit the new site's chances of ever establishing good search engine rankings.
A beautifully designed website is still invisible to all but the designer and the client unless you apply sound and targeted search engine optimisation (SEO).
Design is extremely important but it must be appropriate, clearly address individual audience groups equally including those users who have disabilities.
Abbiss Cadres is one of the few who do understand. From day one at Abbiss Cadres, they understood the need to develop a fully accessible and search engine optimised presence. They could see the benefits of a multi-platform, business led approach to developing a clear online strategy.
