Case Study - nobody was listening, nobody was asking

 

Challenge - AIM listed multinational with a portfolio of 10 great but disparate brands

  • An MD and senior sales manager for each business
  • Fighting over the same customers

  • Sales teams not listening to customers

  • The brand was just a logo
  • Increasing brand reputation damage
  • Share price at 0.28p

 

Result - employees listening and asking - One powerful force, one new name and ethos

  • Sales teams volunteer to become brand champions
  • Technical staff volunteer to become product experts

  • New umbrella group bringing all the brands together

  • Listening sales force
  • Re-engaging with customers old and new
  • Best in class 'on time delivery' indicator
  • Share price rises over 400% within 12 months