Our brief for the Close Wealth Managment Group was to create a site that would empower marketing staff and customers alike. Extensive online forms were built to successfully engage the user whilst collecting succinct but relevant user information without turning off the visitor. Good content was also crucial. Fresh new copyright led content was composed across the site, which was good for search engine indexing whilst being user friendly and ultimately the right kind of information to help attract new clients. It has worked on all counts.
Scope:Website build and management
The original Close Private Bank website had been developed as a simple information and contact site with the idea of providing details in the same way as a business card would. In the early days of the net this was common place but now traffic had all but dried up and it was time for a change.
The new site enabled Close Wealth Management Group to instantly open up its potential marketplace worldwide. Intuitive site navigation together with the ability for all content to be updated and maintained by non-programming staff within Close were key to making this site a success
