Consumers are no longer passive  - Social media in 2012

 

Is it time to get on-board? Your customers have, and your competition should if they have not already.

 

  • Adults spend +15 hours a week on the Internet
  • Broadband access will grow from 55% to 90% in 2012-02-28
  • 35% 0r global workforce will be mobile by 2013
  • 2-3 new Twitter accounts are activated every second
  • Twitter averages 50 million tweets per day
  • 41% of business owners said Twitter delivers “great value” to their company
  • Webinars and podcasts are top resources for business professionals
  • Wikepedia has more than 14 million articles written by 75,000 contributors in 260 languages
  • Viewed by 684 million viewers
  • The average online viewer watches 12.2 hours of online video each month
  • YouTube is the 4th most visited site on the Internet
  • It’s the #2 search engine on the web, only surpassed by Google
  • Facebook has over 350 million active users on a global basis – A 40% increase in 6 months
  • 50% of active users log onto the site every day
  • More than 65 million of these users access the site through a mobile device
  • The average user spends more than 55 minutes a day on Facebook
  • Facebook offers more than 70 translations
  • Consultants and marketing professionals are the most active users of social media
  • 83% of all companies use Facebook
  • 700,00+ local businesses have active Facebook pages
  • Social media has taken over pornography as the #1 activity on the web
  • Still think social media is a fad?

Think again