Going global, staying local
The world economic landscape has changed dramatically since the summer of 2008 - Law firms heavily focused on the domestic market are certainly struggling - especially those exposed to the UK’s property and construction market - the time has now come to go global while staying local. 'With the force of the current economic downturn likely to impact more heavily on next year’s results, law firms across the top 50 are expecting to be even more reliant on their international network'*.
Today the internet presents even the smallest of companies and organisations with unique opportunities to stop thinking global and instead - Go global while staying local.
Developing an international online presence through country specific foreign search engines is an important step to successfully expose yourself, your products and services to a global marketplace. In the current climate of staff cutbacks and salary reductions, with many of the large multi national law firms even scaling back overseas operations, now is the ideal time to make the internet do some of the hard work of exposing your niche service offerings to foreign clients.
More importantly, as most international business is done in English (the international language for business) increasing your online presence internationally does not mean having to build multi-language versions of your website to converse with customers in their native language.
Multilingual country specific search engine optimisation (SEO) is the answer.
Google is not the only, or even the most popular, search engine for millions of foreign online users. Nearly 90% of all phrases used in online searches are carried out in the users native language be it Indian, Chinese, Russian or whatever, using local and regional country specific search engines. It is therefore important to have an online presence on these major foreign search engines.
*quote taken from Legalweek
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