It may be a blog, email newsletter campaign, micro site, rss feeds, podcast or web personalisation. Make sure you use the right technology for the right audience accurately and on message.

Internet
Today, presence on the internet has to be a critical element of any company's communication thinking. The use of the internet as a communication vehicle is no longer a gimmick - your website can often be the first point of call for customers wishing to know about your products and services. For others it may be your extranet, offering value client/project specific content. For staff it will be your company intranet. Putting each of these tools into the hands of staff, together with the means to manage, update and publish internet, intranet and extranets seamlessly without the need for programming or html skills, is essential.

CMS
The internet is full of content management solutions (CMS): off the shelf, open source, and custom built. We use a number of different content management solutions dependent on individual project requirements and which CMS solution we choose depends on your internal and external user requirements. By helping you identify and understand your particular content and editorial requirements we can help you to select the correct content management solution for you.

Intranet
An extranet can often become an untidy, confusing dumping ground for all kinds of internal information both current and historic. Content is often classified under dull descriptive labelling along departmental lines. This leads to information ghettos into which no-one but the relevant department will venture. A successful intranet should engage the user and supply useful informative information structured around intuitive navigation.

Navigation should be task based and developed specifically to help the user disseminate the appropriate information quickly and efficiently. Design should be clean and focused.

Blogs
It seems that everywhere you turn on the information highway you come across blogs or (web logs). A blog can be a personal diary. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Blogging is reshaping the web, impacting politics, hot wired journalists and commentators, and enabling millions of people to have a voice and connect with others. A blog can also allow a company to target an audience around a specific topic of interest. Bogs are easy to update and give blogger and audience daily interaction with each other. Moscovitch helps clients to explore how best to use blogs as part of a company's online marketing strategy.

RSS
Really Simple Syndication, or Rich Site Summary (RSS) is transforming the way online information can be received. RSS is a primarily a format for syndicating news content and allows users to subscribe to their favourite websites. RSS News Feeds allow you to see when websites have added new content. You can get the latest headlines and video in one place, as soon as its published, without having to visit the websites you have taken the feed from.