Whatever Whiz! Bang!! or Pop!!! visuals and effects your website offers, you need to remember the timeless phrase”:
“In the beginning was the Word”
Because before anyone reaches your website, they’ll type some words into a search engine to find it. But the search engine will throw up dozens, hundreds, thousands, millions or even tens of millions of results.
When it comes to websites words are what sorts the wheat from the chaff.
Words Search engine terms are crucial to customers connecting with your site.
And your site needs to make the very best use of words.
Search Engine Optimisation (SEO) means making the most of your web-based copywriting. The words you use on your website need to reach out and grab the attention of the search engine before they get as far as persuading your customers.
Carefully constructed copywriting will tip the odds of the right customers reaching your website in your favour – that’s what we mean by “optimisation”.
Search engine companies’ work to match searchers with the products and services the searchers are looking for. That is why search engine companies are continually fine-tuning the engine to get searchers from A to B as quickly as possible.
SEO represents the map and the signposts that searchers need to reach the right destination - to reach your website.
Search engine stops to ask the way – they refers to the links and comments made about your site on other sites as well as relying on the key words and phrases that you have put on your side to demonstrate relevance.
All websites are equal but some are more equal than others.
In the “eyes” of the search engines there are different ways of weighing up the value of your particular website.
An issue we take on board on your behalf is that a very high proportion (about two thirds) of Internet searches are conducted by people whose first language is not English. Many websites aim complex products and services at non-specialist customers. Our copywriting is clear and straight forward making it accessible to non-English speakers as well as non-specialists.
Our skill is in identifying your search engine needs and how you can benefit from ensuring your site is found by search engines for the right reasons.
That is why we offer a range of services:
One Hit Wonder – this is the basic SEO product that gives your site a one-off boost in the search engines rankings. This raises your site’s profile through the use of carefully targeting the right subject issues, key words and delivery of website copy. If you do nothing else you owe it to your website to fine tune the “hooks” that will snare the search engines.
Rollin’, Rollin’, Rollin’ – search engines never sleep, morning, noon and night they are out there scouring the internet to find the best, most appropriate sites to match to the searches of their users.
Static copy tends to be overlooked. If your site does not change the search engine rolls on by looking for something newer and fresher to offer to its every hungry searchers.
With this product we deliver a regular (monthly) update – a bit like a car service but here we change the word filters not the oil filters and we definitely give your site new spark plugs.
The types of changes that we deliver to your site will be updated blogs and newsletters or new articles and pages that provide new copy about your product and service that will show the search engine that something is happening here.
Chain Reaction – you don’t want your search engine presence to be the missing link in attracting customers to your site. Today, search engines follow your site not only by the terms on your site but what other people say about it. We follow the chain ensuring that the links made to your site or the references in blogs, social networking sites or other sites are apparent to the search engines.
