It's surprising just how many of the top 100 UK law firms pay lip service to the importance of online visibility. Travers Smith top city corporate law firm is one of the exceptions.
Scope: Identity, print, below the line ads, copyrighting, website design and build, search engine optimisation
Travers Smith is one of the UK's leading corporate, financial and commercial law firms and have some 230 lawyers, including 58 partners, and around 150 support staff working out of offices in London.
They have an enviable reputation based on offering a tailor-made, partner-led service with the accent firmly on quality'. So says the latest edition of the Chambers Guide to the UK Legal Profession. This uncompromising emphasis on the provision of a premium-quality, partner-led service is why they are thought to represent a credible and attractive alternative to the Magic Circle and other large law firms in each of our chosen areas of expertise.
Branding, print, internet
Moscovitch helped rename and rebrand Travers Smith, one of London's leading law firms. We handled everything from the corporate repositioning of Travers Smith through a myriad of internal and external print applications, as well as a new range of premium service literature. Moscovitch redesigned the Travers Smith website in 2004 and then again in 2006.
Search engine optimisation
When Travers Smith realised the benefits and the importance of page 1 Google results for its practice areas, we set the wheels in motion. Websites exist for no other reason than to get your message in front of a larger untapped audience. In the case of Travers Smith that audience are other lawyers, competitors, journalists and graduates as well as existing and potential clients. Unless you have page 1 or 2 visibility on search engines like Google, MSN, AOL and Yahoo, all they have to go on is a name on a business card.
A beautifully designed website is still invisible to all but the designer and the client unless you apply sound and targeted search engine optimisation (SEO).
Within weeks of refocusing the Travers Smith website in terms of SEO the results were very impressive. Page 1 on Google UK for 8 out of 10 of it's main practice areas and in 1st or 2nd place for 50% of those.
Runnerup in the best law firm website - technical build award by Sitemorse.
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