As the term suggests, usability is the most important element in the success of any website. If a user cannot find what they are looking for, if the navigation is unclear or confusing or if content is misleading, They will leave and not return.

Usability measures the quality of a user's experience when interacting with a product or system - whether a web site, a software application, mobile technology, or any user-operated device. It means that people who use the product can do so quickly and easily to accomplish their tasks. Usability may also consider such factors as cost-effectiveness and usefulness.

What does usability measure?
It is important to realise that usability is not a single, one-dimensional property of a user interface. Usability is a combination of factors including:

• Ease of learning - How fast can a user who has never seen the user interface before learn it sufficiently well to accomplish basic tasks?

  Efficiency of use - Once an experienced user has learned to use the system, how fast can he or she accomplish tasks?

• Memorability - If a user has used the system before, can he or she remember enough to use it effectively the next time or do they have to start learning everything again?

• Error frequency and severity - How often do users make errors whilst using the system, how serious are these errors, and how do users recover from these errors?

• Subjective satisfaction - How much does the user like using the system?

We provide usability testing as a natural part of every website build. We can also provide testing and consultancy as a stand-alone service.

We can provide in depth usability analysis and reporting of your website and its effectiveness in disseminating content to the user including; structure, functionality, content and user behaviour patterns.