Verbal Branding - The brand voice
What was that brand you mentioned?
Successful brands communicate clearly, straight forwardly and with honesty. They understand the value of developing a brand voice that communicates across audiences, cultures and media with synchronicity and consistency.
Successful brands communicate their messages at the right time, to the right audiences, in the right way.
Language is critical to communicating, interpreting, organising, developing and rebuilding brands. Verbal branding encompasses language, tone of voice, internal and external. It is how we communicate with customers, employees, shareholders and the media. It is that unique expression of your company and is what differentiates your company from your competitors.
How do you manage your corporate voice?