First impressions matter - visual or verbal.
Branding impacts the financial bottom line today more than ever before. Successful brands know how to communicate visually as well as verbally, as a seamless experience. Successful branding is about the experience; it is engaging, intuitive, pleasing and memorable. If the user enjoys the experience they will return. They will purchase that product or use that service again and they will tell their friends and their colleagues about it. Without those experiences all you have at your disposal is price.