Branding, print, internet
Moscovitch helped rename and rebrand Wildgen & Partners, one of Luxembourg’s leading corporate, financial, commercial and cross border law firms. The original Wildgen identity and online presence was looking very jaded, lacking visual impact and gravitas, not in keeping with such a well respected Luxembourg law firm. It was important that the new identity reflected Wildgen's refreshing modern approach to its business and clients. The previous website had been developed as no more than a simple information and contact site or online brochure.  Users were easily confused by both layout and navigation.

Search engine optimisation
Websites exist for no other reason than to get your message in front of a larger untapped audience. In the case of Wildgen that audience is other lawyers, international law firms, journalists and graduates, as well as existing and potential clients. Unless you have page 1 or 2 visibility on search engines like Google, MSN, AOL and Yahoo, all they have to go on is a name on a business card. Wildgen recently asked Moscovitch to put in place the basic building blocks without which they will surely be lost amongst the many European law firms competing a crowded online marketplace.

A beautifully designed website is still invisible to all but the designer and the client unless you apply sound and targeted search engine optimisation (SEO).